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November 27th, 2016
Google Penguin 4.0 and Search Engine Rankings

Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google has placed Penguin in its core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

How will this affect SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

If there is decrease in sales, conversion and click-through rate, then there is a big possibility that your website is already penalized.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what's happened to your site's performance. But, you can use the Google Search Console to get detailed reports about your webpage's visibility in Google.

Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. When wrong pages rank in search results it is not good. You want to give the best search results to your targeted audience to convince them to visit your site. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.

Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.

A recovery plan for your website is necessary if you find that it has been penalized.

The aim of the Google update is so that the user's search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Here are some benefits of Penguin 4.0 to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

It is now in real time that data is refreshed with Penguin 4.0. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. There will be more use of SERPs to find your inquiry.Source: http://thesocialmediamonthly.com/diy-seo---worth-trouble/
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