Google Penguin Update: The Most Helpful Information
Penguin is now running in real time due to the update made. It was also made available to different countries and languages at the same time. Despite their location, websites will experience similar things. There won't be any difference in the rules.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. This means that both positive and negative consequences of your actions will be more obvious.
Because the process is real time, you can bounce back from a penalty quicker. You can quickly see an improvement once your webmaster removes harmful links, in the event that your site gets penalized. Positive results will be clear after your site will get checked.
The update has made Penguin an essential part of the system and not just a separate factor. Constantly checking on your backlink profile is essential.
There is now a main focus on the specific toxic pages rather than the entire website. It is much more difficult to record these micro penalties. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
By taking a look at your organic traffic and keywords position, you can determine if your site has already been penalized.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. You will be able to recover faster but you can also get penalized at a faster rate compared to before. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
Regularly observe your position in the search engine results page. In order to stay informed of position changes, you can set up email alerts. It is important that you not only track keywords for your homepage ranking, but also other keywords for other important parts. In order to do achieve monitoring, you can compare keyword rankings and their positions.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. It is important to also do these backlink audits for the vital subdomains and parts of your website. You can also do a separate audit for the various language versions of your website. Because of the update, you can obtain a reduced cost of error while still doing various experiments.Source: http://thesocialmediamonthly.com/diy-seo---worth-trouble/