A Guide to the Google Penguin Update
It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.
And there are a number of reasons to why the new Penguin update makes many so excited like the following:
Number 1. Algorithm devalues links instead of punishing websites - rather than penalizing the entire website, this new Penguin version is devaluing spam links. Penguin was punitive in nature when it was first launched. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with new Penguin 4.0 and its demotion versus devalue approach, it is a big upgrade and aim to improve relationship between website owners and Google.
Number 2. Penguin is baked to core algorithm of Google - providing real-time update has become possible for Google because of this. Thus, Penguin's data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, no more waiting time for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing - improvements made to Penguin update provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. On the other hand, some of the shady companies and individuals claim that they're SEOs while what they truly do is just provide spammy services.
New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.Source: https://nickthrolson.com/5-reasons-online-business-failing/