Important Things to Remember to Keep Your Website Visible in SERPs
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google's webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
It was at the same time that Penguin 4 was released for all countries and languages. This means that all websites will consistently experience the same impact independent of their location. This has not changed, but unlike before Penguin 4 is real-time now. With real time, every time there are updates on information about your pages and their links, you page ranking can change. You will notice the positive and negative impacts of your actions faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
It will also not inform penalties imposed on a website. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
You position in the SERPs should be constantly monitored, in other words. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.Source: http://giveaways4mom.com/2016/11/looking-for-a-boost-heres-how-to-improve-your-blogs-popularity/